Blog writing · $200 a month · optional add-on
Monthly articles answering your customers' questions.
Published on your website and repurposed for social media. Two articles a month on your services, your costs, maintenance, and the decisions customers are weighing before they call.
Chapter 01 · Blog writing
01What the articles answer
The questions people ask before they call.
- 01What do you actually do?
The article that explains a service the way you would across a counter: what it involves, who it is for, what to expect. The page a customer reads before they call.
- 02What does it cost, and why?
The honest range, what moves the number, and what a cheap quote usually leaves out. Cost articles are the ones people search for most and the ones most businesses are afraid to write.
- 03How do I look after it?
Seasonal checks, what to do before calling, what not to try yourself. Useful enough to be saved, and a reason to trust you with the job when it comes.
- 04Repair or replace? Which one?
The decision articles: when to repair, when to replace, how to compare options. The reader is already deciding; the article helps them decide well, and remember who helped.
02The price, and the standard
$200 a month. Read two before you decide.
Both samples below are published in full. Read one end to end and decide whether it is the standard you want on your own site.
$200/mo
Two articles a month, published and repurposed
month to month · cancel any time · no setup fee
- Two original articles a month, about 600 to 900 words each
- Topics drawn from your services and the questions customers ask
- Business details and factual claims checked with you before publishing
- Formatting, internal links, and publishing on your site
- Two social posts adapted from each article, scheduled through Blotato
- One round of revisions per article
- Month to month. Cancel any time.
Home services · sampleShould You Repair or Replace Your HVAC System? A Straight Answer
A high-intent service post aimed at homeowners already searching for the answer, written to be quotable by AI assistants as well as ranked by Google.
Read the whole article
Roofing · sample5 Signs You Need a New Roof (Before the Next Storm)
A homeowner-facing roofing post written for the searches that happen right after a storm, when someone is standing in the yard looking up and deciding whether to call.
Read the whole article03Not in the price
What is left out, on purpose.
The price is honest because the scope is. If an article needs one of these, I say so before writing it and either quote it or pick a different topic.
- Interviews with staff or customers
- Extensive research or original data
- Licensed or custom photography
- New pages or a redesign (quoted separately, fixed price)
04Why monthly
A website is finished at launch. Its usefulness is not.
Every month your customers ask new questions. Every month the site can answer two more of them, in your voice, on pages you own.
Convenience
You never sit down to write
The topics come to you for a yes. The drafts come to you for a check. The publishing, the formatting, the internal links and the social posts are done. Your part is about twenty minutes a month.
Ownership
It is on your site, not rented
Every article is a page on your own domain, in your own account. Stop the plan and the pages stay. Nothing lives in a platform you would have to keep paying for.
Pairs with care
Already on the care plan?
Blog writing is the add-on most care clients take. Together they are $379 a month: the site kept up, and something new on it every two weeks.
The care plan05A month on the plan
Two topics, two drafts, two articles, four posts.
The same rhythm every month. You approve topics and check facts; everything else is done.
Step 1: Week one: the topics
Two topics, drawn from your services and the questions customers ask you. You approve them in one email, or swap one.
Step 2: Week two: the drafts
Both articles drafted and sent to you. You check the business details and any factual claims. One round of changes each.
Step 3: Week three: published
Formatted, internally linked, and published on your site. Four social posts adapted from the two articles go into Blotato on a schedule.
Step 4: Month end: the note
A short email: what went up, where it is, and the two topics proposed for next month.
FAQ
The questions people ask
Answered here so you do not have to book a call to find out.
Two articles a month, for the questions you keep answering.
Say which business and which site. The first email back is a short questionnaire about your services and the questions customers ask, and the first two topics for your approval.