Fast, clear, and yours to keep.
New builds and redesigns for small businesses. Built to load fast, read clearly, and turn visitors into calls. You own the domain, the hosting and the analytics.
Chapter 01 · Website design
01What a build is held to
Three things, in this order.
- 01Clear within seconds
Who you are, what you do, what to do next, all above the fold. The navigation and the headline go in first because they are what a visitor reads first.
- 02Built for the call
One action per page. The button goes in before any decoration does, and nothing on the page competes with it.
- 03Fast, and measured
The page is weighed before it ships. A largest paint over 2.0 seconds on a phone, or more than 180 kb of script, and it does not go live.
02Prices
A number before the call, not after it.
A fixed price is agreed before any work starts, so the number you approve is the number you pay. These are the ranges most projects land in.
$1,500
Landing page or refresh
from · one fixed price
$3,500–5,000
Full small-business site
most projects · fixed before work starts
$179/mo
Care plan after launch
optional · month to month
30days
Support after launch
included with every build
Every build includes thirty days of support. After that, the care plan keeps the site hosted, secure, updated and posting for $179 a month, month to month.
03The budgets
The same four numbers the home page grades itself on.
Every site I build ships against them. Not averages: build targets, checked before launch.
2.0s
Largest paint budget
mobile · Google allows 2.5
180kb
Script budget per page
compressed, transferred
100%
Pages that are real HTML
no content behind script
0
Third-party pixels
by default, on every build
04The rules
Written down, checked before launch, tracked afterwards.
Fast, and measured
A largest-paint budget of 2.0 seconds on mobile, checked before anything goes live. A page that misses it does not ship.
Clear within seconds
A visitor should know who you are, what you do and what to do next without scrolling. A section that does not earn that is cut.
Built for the call
Every page leads to one action: call, book, or ask. No pop-ups, no chat widgets, no third-party pixels by default.
05Platforms
Any platform. Often the one you already have.
If your site is on Shopify, WordPress, Squarespace or Wix and it is working, the fix is usually to make it fast and clear, not to rebuild it. A rebuild makes sense when the platform costs you money every month or cannot be made fast.
- Shopify
- WordPress
- Squarespace
- Webflow
- Custom builds
- Wix migrations
06How a project runs
You know the price before work starts.
And where the project is, every week.
Step 1: Look at what you have
A 20-minute call on screen: the site, the Google Business Profile, and what AI assistants currently say about you.
Step 2: Agree the scope and the price
A short teardown with the three things worth doing first, and a fixed price. The number you approve is the number you pay.
Step 3: Build, check, launch
Fast pages, real structured data, accessible markup. Performance budgets are checked before launch, and you own every account when it goes live.
07Included
What comes with every build.
No add-ons, no tiers.
- Designed at phone width first
- A 2.0 second largest-paint budget on mobile
- One clear call to action on every page
- Structured data validated against Google's tools
- Contact forms that reach you, tested before launch
- Analytics and Search Console, in your accounts
- Thirty days of support after launch
- A walkthrough of updating your own content
FAQ
The questions people ask
Answered here so you do not have to book a call to find out.
Bring the URL. We look at it together.
On the first call you leave with the three fixes worth doing first, whether or not we work together.