Brand and media kit
One mark. One accent. Three faces.
Logos, colours, type and social assets, ready to hand to whoever needs them. Everything on this page is in the kit, and the kit is one download.
Chapter 01 · Brand kit
01The specimen
Set in three faces, on one accent.
- 01Fraunces for display
Weight 500, optical size 144, never bold. The face carries the presence; the weight stays quiet. Emphasis is one italic word.
- 02Geist for reading
Weights 400 to 500, line height 1.6 to 1.7. It disappears, which is the point of a body face.
- 03Geist Mono for figures
Measurements, dates, code and small uppercase labels. If it is a number someone might check, it is set in mono.
- 04One accent, on a night ground
Orange for the one thing that matters on a page. Bone for everything read. No gradients.
02Logos
The mark, four ways.
A single-colour logo with knockouts, so it inverts cleanly. Never re-colour the interior lines, stretch it, or put the ink lockup on a dark field.
Wordmark, on light
Wordmark, on dark
Square mark, on light
Square mark, on dark
03Colours
One accent on a night ground.
Click any value to copy it. On a light ground, for print, use Night for text and Bone for the paper, with the same orange.
04Type
Three faces, all open licensed.
The site self-hosts them. The Google Fonts embed in the README serves the same files.
The rules
Headings at 500, never bold.
Fraunces for display, Geist for body, Geist Mono for figures. Fallbacks: Georgia for display, the system sans for body. Emphasis is one italic word, not a colour.
05Social
Ready-made banners.
The same night ground, bone hairlines and lit lockup as the site.
Need a custom asset or a different format?
Say what it is for and I will make it in the same language. Or bring your own brand and we start there.