About
Hi, I'm Frank.
I build websites for small businesses in Fuquay-Varina and the Raleigh Triangle, and I do the work that gets them found in AI search. One person, start to finish.
Chapter 01 · About
01Why I started MariFra Designs
Why I started MariFra Designs
Most small-business sites I was asked to look at had the same problems: slow, unclear, and built to be sold rather than used. The owners were paying every month for something that was not bringing in calls.
Then the way people search started to change. When someone asks an assistant who to call, the answer names a handful of businesses, and most local businesses are not in it.
So this is the work: sites that load fast and say what you do, and the unglamorous fixes that get you named. Correct structured data, consistent business details, pages that answer real questions.
No agency, no hand-offs. The person you talk to on the first call is the person who builds it and reads the analytics afterwards.
02How I decide things
Three rules, applied to every project.
Measured over promised
If it cannot be measured, I will not claim it. The benchmarks are published on the home page and checked before every launch.
Plain over clever
A site should be understood in seconds by someone in a hurry. If a design needs explaining, it is not finished.
Yours over mine
You own the domain, the hosting and the analytics. Nothing is held hostage, and there is no contract you cannot leave.
03How I work
The same six habits on every job.
Scroll, and they line up.
Habit 01
Listen first, then recommend
The first twenty minutes are yours. I do not know what to build until I know what is not working.
Habit 02
Explain it in plain language
If you cannot repeat the plan to a colleague after the call, I have not explained it.
Habit 03
Set the price before the work
A fixed number, in writing, before anything starts. The number you approve is the number you pay.
Habit 04
Ship on the date we agreed
Two to three weeks for a straightforward site, from the day the content is ready.
Habit 05
Support the site after launch
Thirty days of support and a walkthrough of updating your own content.
Habit 06
Measure, and change the plan
Search Console, analytics and repeat AI-visibility checks. If a number does not move, I say so.
That is the whole method. It fits on a card.
04In writing
The same four commitments as the home page.
Because it is the same job.
- No long-term contracts
- Clear, upfront pricing
- Results you can measure
- Direct communication, with me
Tell me the goal and the deadline.
If I am not the right person for it, I will say so on the first call.