MariFra Designs — Brand & Media Kit
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Note the capitalisation: "MariFra Designs" — capital M and capital F, one word.


Logos
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The mark is a diamond monogram (interlocking M/D) above the wordmark
"MARIFRA DESIGNS / WE CREATE IMPACT". It is a single-colour logo with
knockouts, so it inverts cleanly — never re-colour the interior lines.

marifra-logo-light.svg / .png   Full lockup, ink art — use ON light backgrounds
marifra-logo-dark.svg / .png    Full lockup, white art — use ON dark backgrounds
marifra-mark.svg / .png         Square monogram, ink — app icon / avatar on light
marifra-mark-white.svg / .png   Square monogram, white — app icon / avatar on dark

SVGs are true vector and scale to any size. PNGs have transparent backgrounds
(lockups 1600px wide, marks 1024x1024).

Usage
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- Keep clear space around the lockup on all sides.
- Do not stretch, rotate, recolour, or add effects to the logo.
- Do not place the ink lockup on a dark field — use the -dark variant instead.
- Minimum legible width: 120px for the full lockup, 32px for the mark.


Brand Colors
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One accent, on a night-blue ground, with warm bone text. No gradients.

Brand Orange     #F97316   hsl(25, 95%, 53%)    The single accent: links, buttons, the lantern
Night            #0B0E1A   hsl(228, 41%, 7%)    Page canvas
Surface          #141A2C   hsl(225, 38%, 13%)   Cards, panels, raised surfaces
Bone             #EEE7D8   hsl(41, 39%, 89%)    Headings and body text on dark
Bone Muted       #A39C8E   hsl(40, 10%, 60%)    Secondary text, labels
Hairline         Bone at 12% opacity           Rules and borders

On a light ground (print, documents), use Night for text and Bone for the
paper, with the same orange.


Typography
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Three variable faces, all free and open licensed (SIL OFL). The website
self-hosts them; the Google Fonts embed below serves the same files.

Display / headings   Fraunces      weight 500, optical size 144, slight
                                   negative tracking. Italic for the one
                                   word in a headline that carries it.
Body                 Geist         weights 400-500, line-height 1.6-1.7
Figures / labels     Geist Mono    weight 400-500, for measurements, dates,
                                   code, and small uppercase labels
Fallback             Georgia, serif (display); system-ui, sans-serif (body)

Headings are set at weight 500, not bold. The face carries the presence;
the weight stays quiet.

Web embed:
https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght@0,9..144,500;1,9..144,500&family=Geist:wght@400;500&family=Geist+Mono:wght@400;500&display=swap


Sample Social Assets
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social-og-1200x630.png              Open Graph / Facebook share
social-twitter-header-1500x500.png  X / Twitter header
social-linkedin-banner-1584x396.png LinkedIn cover


Contact
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MariFra Designs — Fuquay-Varina, NC
frank@marifradesigns.com  •  919-285-1426  •  marifradesigns.com
